SWOT and TOWS Guide

Strategic Planning begins with an acute understanding of Mission and Vision. This workbook assumes that the mission and vision of your organization is well documented and understood by the key stakeholders. We begin here with the initial brainstorming excercises that lead to defining the three to five primary strategic goals which are estimated to be able to be completed in the next five years (actually you can change the planning horizons). The exercise will by its nature presents goals or objectives of varying planning horizons and this workbook ensures that those are not lost going forward. This workbook will guide you through the SWOT process. It will also guide you through the TOWS process (an organized way to analyze the SWOT). It is our position that without the TOWS process, the SWOT is incomplete. LEADS's objective is to provide you the tools to do the SWOT, analyze the SWOT through the TOWS process, and provide a prioritized list of goals/objectives at least 3 of which would be considered Strategic Goals.